Watch to Earn Market
The "Watch to Earn" market for gaming refers to a monetization model in which players can earn in-game currency or rewards by watching video advertisements or live stream such as e-sport matches and tournaments. This model is being adopted by a growing number of mobile and browser-based games as an alternative to traditional in-app purchases or ads. One of the benefits of the "Watch to Earn" model is that it allows players to earn rewards without interrupting their gameplay experience. Instead of forcing players to click on a banner or the video ad plays in the background while the player continues to play the game. Another benefit is that it allows for more targeted advertising, as video ads can be tailored to specific audiences based on their interests or demographics. Additionally, video ads are more engaging and can be more effective at driving conversions. However, it also has some downsides. One of them is that it could annoy players if the video ads are not well-targeted or if they play too frequently. Another is that it could lead to the creation of low-quality games that rely heavily on video ads for monetization. Overall, the "Watch to Earn" market for gaming is an interesting development in the industry, and it will be interesting to see how it evolves in the future. Similar to "Listen to Earn" market, it's also used in other mobile apps such as music and Podcasts apps, where user can earn rewards by watching video ads. The current market size for the "Watch to Earn" model in gaming is difficult to determine as it is a relatively new monetization model and there is limited data available. However, it is thought to be a growing market with an increasing number of mobile and browser-based games adopting this monetization model. In 2020, the gaming industry is projected to generate $140 billion in revenue by 2021. It is likely that a portion of that revenue will come from the "Watch to Earn" model. Additionally, the in-game video advertising market is expected to reach $6.09 billion by 2023, according to a report by MarketsandMarkets. As the market is relatively new and constantly evolving, it would be difficult to give a precise market size but it's expected to be a significant portion of the mobile gaming industry and mobile apps market.